Restaurant & Bar Marketing
THE EXPERTS ARE LYING TO YOU! Tired of wasting time and money on marketing strategies that don’t deliver? Sick of being fed empty promises by so-called ”gurus” who couldn’t sell a drink in a desert? Want to use AI and the internet to increase sales without coming off sounding like a robot? Erik Shellenberger has written 4 books in the Restaurant & Bar Marketing series including his latest book - ”Restaurant & Bar Marketing IV: If I Could Give It Zero Stars, I Would” Through this no-nonsense approach, Shellenberger cuts through the BS with refreshing honesty and raw insight. Drawing from years of experience in the trenches of the hospitality industry, he reveals the hard truths about what really works when it comes to marketing your restaurant or bar in our modern online age. Forget the fluff and filler—this approach is all killer content, delivered with a punch. Shellenberger’s entertaining style will keep you engaged from start to finish, while his practical advice will empower you to take control of your marketing efforts and drive real results. Whether you’re a seasoned restaurateur or a newbie bartender, this book is your ticket to success in an industry where only the strong survive. Get ready to revolutionize your marketing game to be found first by hungry people and stay ahead of the competition. Don’t waste another minute on ineffective strategies that benefit no one except the guy selling them. Learn more about SEO for Restaurants at BarMarketingBasics.com
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Episodes
Friday Sep 13, 2024
Friday Sep 13, 2024
In this episode of the Restaurant and Bar Marketing Podcast, host Erik Shellenberger dives deep into how AI is shaping the marketing and operations of restaurants and bars. Erik discusses both the benefits and drawbacks of using AI tools like ChatGPT for marketing, customer engagement, and dynamic pricing. He highlights concerns about AI creating barriers between businesses and customers, with frustrating experiences like virtual assistants taking over human interactions. Erik also shares practical insights on how restaurant owners can leverage AI without losing the personal touch that keeps customers coming back. If you're a restaurant or bar owner looking to stay ahead in the competitive market, this episode will help you navigate the evolving world of AI!
Thursday Sep 12, 2024
Thursday Sep 12, 2024
In this episode, we show restaurant and bar owners how to boost their business using AI, specifically ChatGPT. Learn practical and easy-to-understand ways to leverage artificial intelligence for improving your marketing strategies, customer engagement, and overall operations. This guide breaks down AI technology in simple terms, making it accessible for any restaurant or bar owner looking to stay competitive and grow their business. Stay ahead in the food and beverage industry with actionable insights tailored for you!
Key Takeaways:
How AI can improve your restaurant's marketing
Using ChatGPT for customer engagement
Simple AI strategies to drive business growth
Staying competitive with AI in the food industry
Thursday Sep 12, 2024
Thursday Sep 12, 2024
Erik Shellenberger has been in the restaurant and bar industry since he was thirteen years old and worked for his mother in the food and beverage department at a Utah ski resort. Since then, he has held every position from dishwasher to bartender to marketing director and everything in between. With well over a decade of corporate marketing experience, he has gone from student to teacher and now runs Bar Marketing Basics (barmarketingbasics.com).He has steadily grown his client base from humble beginnings in Scottsdale, Arizona. Erik and his wife Amy run Bar Marketing Basics and currently share time between Scottsdale and Los Angeles.